Zomato CEO is Tapping Into an Amalgam of the Youth's Aspiration and Desperation
Today's youth is staring into an abyss of a shrinking white-collar job market and dismally low salaries, writes Aunindyo Chakravarty.
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Just when GenZ is getting antsy about jobs, Deepinder Goyal, celebrity founder of Zomato, has given hiring a whole new spin.
In a post that went viral — mostly for the wrong reasons — Mr Goyal invited applications for the post of Chief of Staff at Zomato. The twist was that instead of getting a salary, the winning candidate would have to pay a 20-lakh-rupee fee in the first year.
“100% of this “fee,” Mr Goyal wrote, “will be paid in the form of a donation directly to Feeding India… At our end, we want to demonstrate that we are not trying to save money here — we will contribute Rs 50 lakh to a charity of your choice.”
The job promises to pay “definitely more than 50 lakh,” from the second year. But even that would only be discussed “at the start of year 2.”
I asked undergrad students at the B-School where I teach, whether they would apply for such a job. Around 40 percent said yes, while the rest railed against such a ‘demeaning’ offer.
I must admit that I was surprised.
(The author was Senior Managing Editor, NDTV India and NDTV Profit. He tweets at @Aunindyo2023. This is an opinion piece. The views expressed above are the author’s own. The Quint neither endorses nor is responsible for them.)
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